Merlin Entertainments and Warner Bros. Discovery Global Experiences have announced they will create the world’s first LEGO Harry Potter land at LEGOLAND Deutschland Resort in Germany.
The development will mark the first time Hogwarts meets LEGO bricks in a location-based setting and will include the first-ever Harry Potter-themed guest accommodation at a LEGOLAND resort.
The project represents Merlin’s largest-ever single investment into an existing site, reflecting the company’s strategy to prioritise locations with the greatest growth potential.
The First-Ever Lego Harry Potter Land
“Partnering with Warner Bros. Discovery Global Experiences is the ultimate showcase of what we do best – transforming the world’s most iconic brands into memorable, immersive experiences for millions of guests,” said Fiona Eastwood, Chief Executive Officer of Merlin Entertainments. “Our longstanding partnership with the LEGO Group has already delivered joyful moments of play for families, and now, by bringing the wizarding world to life in brick form at LEGOLAND, we’re raising the bar for creativity and innovation like never before.”
Eastwood added: “We’re incredibly excited to unveil LEGO Harry Potter on an epic scale, as we accelerate the growth of LEGOLAND Resorts and elevate them into world-class destinations. This partnership launches at our Resort in Germany and marks Merlin’s largest-ever single investment into an existing site, reflecting our strategy to prioritise locations with the greatest growth potential. I can’t wait to see our brilliant creative teams come together to bring this magical new land to life, enchanting fans with spellbinding adventures and iconic characters.”
Merlin has not announced an opening date or revealed specific attractions and experiences for the new land.
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